The SOAR Foundation was set up in 2019 to assist minority small business owners and to honor a very special woman, Rose Ann Lilly Mosley, the Founders mother through the Rose Mosley Projec

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ELB also has the mission to honor a very special woman, Rose Ann Lilly Mosley, the Founders mother through a project called The Rose Mosley Project. ​March 25, 2021, Rose Ann Lilly Mosley, passed away after a long battle with kidney failure and lung issues which developed during the Covid-19 Pandemic and after years of dialysis treatments.

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The Rose Mosley Project assists individuals by delivering care packages with fresh fruits and vegetables grown on Mosley Farms, as well as other self care items to individuals at various Dialysis Treatment Centers throughout the year; The package includes ELB's signature product LillyRose Soap and specially formulated dry-skin lotion. which is named for Rose Lilly Mosley. The care packages include self care items to empower, and inspire individuals as they go through a difficult time.

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The Rose Mosley Project is a part of the Step Out And Receive Everything Life Brings Foundation and is funded through personal funds and portions of products sales.

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Holiday's were and still are a big deal at the Mosley Household; And were very important to Rose Mosley. We have chosen the holiday season to continue her legacy of love with ELB Care Packages. The Rose Mosley Project also gives gifts during the holiday season.

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